Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
PALM SPRINGS, Calif.— This year marks the 50th anniversary of preppy retailer Gap. For the brand’s next 50 years, CMO and senior vice president Alegra O’Hare wants to take the company from a U.S. retailer to a “globally relevant cultural brand.”
O’Hare, who’s only been on the job for eight months, said on stage at this year’s Brandweek, that the company needs to “change and innovate” and put itself at risk; otherwise, it’ll remain “complacent.”
It’s a bold vision for a brand whose parent company, Gap Inc.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in