Disney’s Rita Ferro Explains Bob Iger’s Upfront Return, Bundles and Her Family Guy Debut
The Disney ad sales chief on a star-studded upfront and why Bob Iger is back onstage after 30 years.
What to Do Next When Your Brand Gets Surprise Earned Media
As marketers, our first reflex is a good one: React swiftly by turning it into an owned brand conversation. But is that all? It shouldn’t be.
Fox Is ‘Very Happy’ With Early Super Bowl Demand, Says Ads Boss Jeff Collins
Fox ad sales president Jeff Collins talks Tubi, Super Bowl and a presidential election in first year leading upfront.
At Upfront, Screenvision Guarantees Incremental Reach for Cinema Ads
"It's clear that measurement, in all its iterations, is top of mind for advertisers. We recognize and embrace its importance," said Screenvision's chief revenue officer.
Infographic: Where to Find Your Target Audience
In a world of endless options, here's where consumers are actually finding their news and entertainment.
YouTube Pitches Massive TV Viewership, Ad Targeting at Upfront
YouTube's upfront event includes massive viewership numbers and Billie Eilish.
WBD Debuts New Dune Series, Ad Products and One WBD System at Upfront
At the upfront, WBD touted the size of Max, whose ad-supported viewership doubled in the last year.
How TelevisaUnivision Put Measurement and Music Centerstage at 2024 Upfront
The Spanish-language network emphasized accurate representation and connection with the country's growing demographic.
Disney Touts Scale, Sports and Storytelling at Upfront
Disney showcases celebs, scale, content and Marvel at upfront.
Hollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts
Scarlett Johansson, Mark Wahlberg, John Legend and others presented projects to marketers.
How Marketers Use Attention Measurement in CTV Strategies
Attention data can help benchmark performance.
Buyers Ask to Prune Streaming TV Adtech Partners Ahead of Upfronts
There can be up to 114 different supply paths to the same TV app.
Inside Samsung Ads’ FAST Pitch to Advertisers to Reach Sports Fans
Samsung Ads plans multiple sports-focused FAST channels for MLB, AHL and F1.
Vizio Ads Kicks Off NewFronts With 3 New Ad Formats
Advertisers on Vizio are now able to buy ads to run when viewers hit pause.
Measurement Is Key to Make Streaming TV Ad Revenue Grow Even Faster
Inconsistencies across streamers is causing consumers to flee and makes it challenging for advertisers to spend.