This page is home to news and updates about TV upfronts — presentations made by major TV networks to preview upcoming new shows to advertisers ahead of the fall season. Every year during the last week of May, executives from broadcast networks, cable networks, and streaming media companies give their upfront presentations — a glimpse into their fall lineups and new shows focusing on the prime-time slot. This page follows all updates about TV upfronts, from the actual upfront presentations to series cancellations and where marketers spend their ad dollars. Adweek covers it all.

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Buyers Praise Amazon’s Content-Heavy Upfront Despite Lack of Data Details

By Kathryn Lundstrom

While some media buyers at Amazon's upfront enjoyed the content and talent, others wanted more detail on new shoppable ad formats.

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Disney’s Rita Ferro Explains Bob Iger’s Upfront Return, Bundles and Her Family Guy Debut

By Mark Stenberg

The Disney ad sales chief on a star-studded upfront and why Bob Iger is back onstage after 30 years.

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Behind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura

By Luz Corona

How TelevisaUnivision pulled off a Broadway performance and an immersive experience at its upfront.

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Fox Is ‘Very Happy’ With Early Super Bowl Demand, Says Ads Boss Jeff Collins

By Jason Notte

Fox ad sales president Jeff Collins talks Tubi, Super Bowl and a presidential election in first year leading upfront.

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Disney, Fox and WBD’s Combined Streamer Reveals Venu Sports Brand

By Jason Notte

Disney, Fox and WBD showcase combined sports streamer with new brand.

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At Upfront, Screenvision Guarantees Incremental Reach for Cinema Ads

By Olivia Morley

"It's clear that measurement, in all its iterations, is top of mind for advertisers. We recognize and embrace its importance," said Screenvision's chief revenue officer.

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Sophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup

By Ethan Alter

The CW's 2024-25 schedule includes new dramas, game shows and a WWE alliance.

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Mark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront

By Bill Bradley, Mark Stenberg

NBCU ad sales chief Mark Marshall talks 'Wicked' ad opportunity and that Linda Yaccarino joke at upfronts.

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YouTube Pitches Massive TV Viewership, Ad Targeting at Upfront

By Trishla Ostwal

YouTube's upfront event includes massive viewership numbers and Billie Eilish.

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Netflix Unveils In-House Adtech Platform at First In-Person Upfront

By Bill Bradley, Ethan Alter

Netflix announces in-house adtech platform and 40 million monthly active ad tier users at upfront.

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WBD Debuts New Dune Series, Ad Products and One WBD System at Upfront

By Mark Stenberg

At the upfront, WBD touted the size of Max, whose ad-supported viewership doubled in the last year.

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How TelevisaUnivision Put Measurement and Music Centerstage at 2024 Upfront

By Luz Corona

The Spanish-language network emphasized accurate representation and connection with the country's growing demographic.

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Netflix Scores Live NFL Games on Christmas, Shocks TV World

By Bill Bradley

Netflix signs three-year deal with NFL for Christmas Day games.

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Mark Thompson Lays Out the Facts of CNN’s New Ad Strategy

By Ethan Alter

CNN CEO Mark Thompson reveals branded verticals to take sponsorship opportunities beyond politics for advertisers.

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Let’s Be Upfront: More Changes Are Coming to Upfront Week

By Bill Bradley

The annual advertising event kicks off in May, but it could look very different in the future.

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